Outsourcing in the Philippines

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Branding Matters: Why You Need Social Media Marketing

Outsourcing in the Philippines, Social Media Marketing / By

With over 2.072 billion active users monthly, Facebook has become the biggest Social Networking Site (SNS)–trumping both Instagram and Twitter with 800 million and 330 million active users respectively. It only makes sense for businesses to use these online avenues for advertising their products and services. This rising marketing trend led to the creation of social media marketing and has proven itself to be very effective as a means of directing traffic. BPO companies around the world began offering social media management services, so businesses can get a boost in their online presence.

Reach a wider audience

Using Social Media Platforms broadcasts brand awareness to a wider, international audience. Social network platforms also come with built-in tools that will help you gauge analytics and enables you to choose a specific target audience for marketing. Facebook and Instagram for example, allows business profiles to create a paid advertisement and customise parameters in order to filter in users who are likely to be interested in your product or service. You can also easily monitor the progress of your marketing campaigns through page insights, complete with options for optimising the visibility of your page and its content.

social media

Create an online personality for your brand

Ever since the advent of the internet, viral content has the potential to reach “immortality”–funny and interesting videos, pictures, and any kind of engaging content remain relevant for years and even decades. This is why brands have started launching their own viral marketing campaigns on their official SNS accounts that help attract new customers for your product or service. Among the most memorable examples would be the Wendy’s Twitter account, that shot to fame overnight due to its hilarious comebacks and sarcastic replies to people who tried to engage with the official account. In fact, the marketing stunt was so popular, people have started making fan art, fan fiction stories, and even dressing up as Wendy’s iconic mascot. The viral marketing campaign had dramatically raised their social media engagements, resulting in a profit of around $64 Million that year. Social media marketing brings your brand closer to your audience by interacting and engaging with them through a defined personality according to your brand’s tone and image. You can also opt for hiring a community manager which can further drive people towards your online channels.

Community Managers vs. Social Media Managers

You can broaden your reach by hiring community managers to support your official SNS profiles. Community managers create their own persona and endorse the brand to followers in their accounts. The main difference between a social media manager and a community manager is that the former engages with people already familiar and following your brand, while the latter is responsible for bringing the brand closer towards people outside your normal reach, and help more people discover your products or services. Community managers help your business become more accessible to potential customers as they are not confined to a corporate tone or persona when engaging with other people online.

laptop social media icons

Overall, your business will surely benefit a lot from social media marketing, especially when it’s done right. Not only does SNS help people connect with each other, it also helps you connect with your target audience!

Want to give social media marketing a try? Check out our services to see which staffing solutions can help you amp up your branding online!

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Crucial Skills to Consider Before Hiring an SEO Specialist

Outsourcing in the Philippines, SEO / By

There is an ever-increasing demand for SEO services and specialists as more and more businesses shift towards digital marketing to establish their brands online. Search Engine Optimization plays a big role in directing traffic and boosting the visibility of your website and its peripherals. Finding the right SEO agency or team for your business can get tough, as there’s no easy way to initially gauge their expertise until you have them on board and start working for you. Luckily for you, we have gathered a few traits that could help guide you when deliberating applicants for the right position your business needs.

writing

Observe their writing and speaking ability

This is probably the easiest one to screen, as a brief writing assessment and interview will do. Though not to generalize, a lot of writers tend to get tongue-tied in expressing themselves when speaking, and other people are the other way around. It’s best to get an SEO expert who is both well-written and well-spoken, as it will ease the communication of ideas between you and your staff. Displaying strong writing and speaking abilities can also give you an idea of what kind of quality of output you can expect from them.

Simulate situations that require problem-solving and critical thinking

Every business has varying website optimization needs, which is why you’ll need a flexible staff or SEO agency to help you overcome any difficulty when planning a digital marketing strategy. People who are great problem solvers and show strong critical thinking skills can do a lot of good for your business. To help discern these traits, you can ask hypothetical questions during your interview, such as what was suggested in this article. Simple to complex situational questions can be integrated into your assessment. Though there are no right or wrong answers for these, it will give you a good idea behind how your prospects process information and how they will handle a given situation.

puzzle

Opt for people with the desire to learn

It’s normal for applicants to oversell themselves during an interview. However, there are genuine qualities that can shine through people’s facades. Look for people with a thirst for continuous learning and the desire to keep improving themselves. These types of people often have a lot of drive in doing their best and looking for more efficient ways to approach issues or problems. Lifelong learners will take every opportunity they can to help themselves perform better in their jobs, and with SEO practices constantly evolving throughout the years, they are most likely to be the best in adapting to ever-changing SEO practices.

Take note of expertise in relevant skill sets

SEO specialists need to have an understanding of basic coding, metadata, search engine marketing and even a little bit of web design. Aside from the content itself, search engines often rely on the technical aspects such as the coding and metadata in order to find any type of content attached to specific keywords. Therefore, the nature of an SEO expert’s job requires even the slightest of knowledge or familiarity in other fields besides writing.

 

Online marketing is predicted to grow exponentially for the coming years, and having a team of SEO professionals will give your brand the proper advantage it needs to stand up from the digital crowd. We hope these pointers will help you find the right staff or SEO agency to boost your brand’s image.

Still having trouble looking for qualified SEO masters? Check out our services or get a free quote and let us help you better by connecting you with the right people.

 

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Why You Need a Virtual Assistant

Outsourcing in the Philippines / By

When starting a business, it’s understandable that you put in a lot of work to get your company off the ground. We all know being an entrepreneur is very challenging, and there will be times when you are better off getting help. Hiring a personal assistant eases the management of your tasks, as you can have someone else do half the work you are doing and allow you to focus on your priorities. But sometimes, business owners stray away from the idea of hiring additional personnel because an in-house personal assistant can cost you a lot of wages. Fortunately for us, a new trend is beginning to gain popularity among professionals: getting remote assistance through an offshore virtual assistant.

What is Virtual Assistance?
BPO companies now offer virtual assistants under their back office services. A virtual personal assistant is someone who can help you with administrative tasks such as responding to emails, scheduling meetings or booking travel tickets, accommodation and more. Any business-related task that could be done online can be delegated to your virtual assistant, and hiring one comes with several benefits that could help you save both money and time.

Virtual Assistants are a great investment
Unlike in-house personal assistants, VAs are twice or even three times as cheap which means you can hire more people with different specialisations to handle different tasks. Since you no longer have to allocate extra resources for office space and equipment, you can use the money you save on growing your business. In addition, labour rates are usually charged per hour of service rendered, and are commonly available on flexible schedules. This, in turn, can save you more money in the long run, as you don’t have to pay for your VA’s downtime. Most small businesses don’t have enough tasks to keep a full-time assistant busy, which makes hiring a virtual assistant ideal.
business planning

Increase your productivity while avoiding burnout
Being a business owner can sometimes require you to be a one-man team, leaving you with too many responsibilities and stretching you out too thin. Hiring a virtual assistant is a great way to ensure you don’t get burned out from the daily grind–you can just focus on your expertise and core priorities while your VA can handle the rest. Since technical tasks like accounting, data processing, or market research can be done on a computer, you can easily outsource these responsibilities remotely to your offshore assistant. There are BPO companies that train VAs for different fields, but you can also opt to train your assistant according to your business process and standards.

Having a virtual assistant lessens the hassle
BPO companies make the process of hiring a virtual assistant faster and better. As compared to hiring in-house which can cost you a lot of energy and resources that could negatively impact your business. With outsourcing, you can opt for a BPO company with an interactive hiring process so you can monitor and screen the quality of candidates that your outsourcing partner will provide you.


Virtual Assistants can not only improve your productivity, having one also raises your quality of life. By allowing you to save money and time, you can then spend it doing more productive tasks or take a break to recharge and refresh your mind so you are better prepared for the challenges that running a small business entails.

Want to get your own VA? Check out our services or send us a message at [email protected] to see how we can help you find the perfect offshore work companion!

codes on computer screen

IT Services: Why You Need To Outsource Today

IT Outsourcing Services, Outsourcing in the Philippines / By

Information Technology is an indispensable department in any company. IT teams are in charge of the creation, development and maintenance of systems regularly used by businesses around the world. Aside from these, tech support also varies in key responsibilities: Network Admins make sure that you have stable network functions, Developers are often in charge of the coding and programming aspects, while Designers create a comprehensive interface for programs to be used by your other employees or the website you present to your target audience.

Outsourcing IT eliminates other expenses

When hiring an in-house employee, you also have to consider other costs to accommodate your staff. Benefits packages, healthcare, and other cost factors such as a budget for training, sick days or leaves, and paid vacation need to be taken into account. Offshoring takes this off your hands, as the BPO company you’re in partnership with will be handling this for you. Usually, aside from the labour costs, you just have to pay a fixed seat fee or set-up fees to provide your offshore staff with the right equipment they need to perform their job well.

Outsourcing also allows you to access the latest technology that your offshore IT team needs, as paying regular seat fees and set-up fees will end up cheaper in the long run instead of buying new devices and other equipment.

IT person on his desk

Outsourcing makes hiring a full team affordable

As stated before, IT isn’t just one big job. You’ll need several people to perform specific functions in order to be more efficient. Since offshoring lets you save a lot of money on wages and equipment, you can then afford to hire more people and assemble a whole crew. You can even add multimedia artists and a dedicated QA (Quality Assurance) officer to work for you. Each of these roles is equally essential in making your IT team competent and more productive.

A full team of IT experts is also a great advantage when it comes to round-the-clock system maintenance, something you can achieve better when you outsource. You can opt to split your offshore team into two shifts and have the night shifts covered easily due to time zone differences.

Outsourcing improves disaster and risk management

Every department isn’t free from flaws, and sometimes networks or computer systems might fail. Having a team of professionals available 24/7 means there will always be someone on duty to assist you with any system problems you might encounter. Since your offshore team is composed of IT experts with more experience and technical skills, they are better equipped and trained in responding to network issues and system errors. The time it takes to fix a problem can be cut down significantly and improve your overall risk management.

 

Outsourcing your IT needs makes it easy to keep up with the world’s ever-changing demands. You don’t need expensive solutions to your business’ problems: just an efficient one. Hiring an offshore staff to handle IT tasks has many more advantages aside from the ones we listed here. Want to give it a try? Check out our services to see which staffing solutions can help you further develop your company.

business owner using tablet

Start-ups Helping Smaller Businesses Through Outsourcing

Business, Outsourcing in the Philippines / By

Small business owners wear many hats: taking on numerous roles in order to get their businesses off the ground. Outsourcing has helped enterprises of any scale manage their companies more efficiently, and a new trend is starting to arise in the online business community.

Sites and apps like TaskRabbit and Fiverr are steadily gaining popularity as it helps connect not just ordinary people, but businesses as well, to freelancers offering niche or specific services. By outsourcing tasks through a wide international platform, smaller businesses are able to get the job done without spending too much on labour. This system also favours freelancers who can now make a living out of their niche specializations.

To learn more about which online platforms can help you with outsourcing small tasks, you can view the full article here.

digital marketing strategy

Why You Need to Outsource Your Digital Marketing

Digital Marketing Services, Outsourcing in the Philippines / By

Hiring in-house professionals can be very expensive for startups or small to medium enterprises, especially in the digital marketing department: where you have to really make sure you get the right professionals who will then be responsible for creating and establishing your brand’s online presence. Given the nature of the responsibilities of working as an online marketing specialist, you can easily outsource this department and earn several benefits that could help push your business further while helping you save money.

Lower labour fees mean lower costs

One of the highlights of working with outsourcing companies is that you are always guaranteed lower wages. Outsourcing your digital marketing will save you money that can go to the other core processes of your business or used to re-invest in expanding your company. For example, in Australia an onshore digital marketing manager can cost you around $ 4,000-10,000 per month on average, not to mention the added expenses of paying employee benefits such as healthcare. Offshoring online marketing services will help you cut labour costs of up to 60% or even more.

You can easily hire a whole team of digital marketing experts

Since wages are lower, you can then afford to hire more people and build your custom offshore team. Instead of just spending your budget on one in-house digital marketing manager, you can opt for getting a whole team of professionals specialising on different aspects of online marketing: SEO, Email Marketing, Social Media Marketing, Content Marketing, and the like. Outsourcing broadens your list of possible options, and you are free to hire the specific services you need.

Improves risk management

Hiring an offshore staff also comes with the security that you are getting experts to work on the business process you require. Since you will be hiring professionals to do your digital marketing, your staff can get the job done quickly and are less likely to make mistakes. This greatly reduces the possible risks you might face in the marketing industry. It also eliminates time spent in training your team regarding the latest online marketing or SEO practices.

marketing costs

Reduces tunnel vision on your business processes

The way we perceive the world determines the kind of decisions we make. No one knows your business more than you do, but it’s possible that sometimes you can get a little tunnel-visioned on making important choices that affect the status of your company. Hiring an offshore staff can help you prevent this from happening. Being of another country and culture, your outsourced team can help you get an outsider’s perspective on the decisions you need to make regarding your business. This is crucial in marketing, as your offshore team can help you gauge preferences of your target audience that might differ from your own taste. Offshoring increases diversity and you are likely to get a reliable opinion from your outsourced team of marketing experts.

These are only a few of the many advantages you can expect when you opt for outsourcing your online marketing department. Technology is progressing at an alarming rate, and the best way to keep up is to hire people who can adapt to these changes to help your brand make a great expression online.

Want to stand out from the digital crowd? Check out our digital marketing staffing services, you might find what you’ve been looking for all this time.