Social Media Marketing

The rise of creative and digital BPO roles is reshaping the traditional call center

Blog, BPO Industry, Call Center Philippines, Digital Marketing, Social Media Marketing / By

The image of a Philippine call center has long been synonymous with rows of cubicles, headsets, and graveyard shifts dedicated to customer troubleshooting. While voice-based customer support remains a cornerstone of the economy, the BPO (Business Process Outsourcing) landscape has undergone a radical transformation.

If you are a job seeker looking for a career that blends technical stability with creative freedom, the “New BPO” is calling. From social media management and graphic design to AI content moderation and digital marketing, the industry is no longer just about taking calls—it’s about building brands.

The Shift: From Voice to Value

For decades, the Philippines was the “Call Center Capital of the World.” However, as global businesses digitize, their needs have evolved. Companies now require specialized talent to manage their digital footprints. This shift has birthed the “Creative and Digital BPO” sector, where the focus is on high-value, non-voice services.

According to the IT and Business Process Association of the Philippines (IBPAP), the industry is aggressively pivoting toward “higher-value services.” This means that for job seekers, the barrier to entry is no longer just “fluency in English,” but rather a specific digital or creative skill set.

4 Emerging Creative and Digital Roles You Should Know

If you’re tired of the traditional call center environment, these roles offer a fresh alternative within the BPO framework:

1. Content Moderation & Safety Operations

With the explosion of short-form video and social platforms, brands need “digital gatekeepers.” Content moderators ensure that user-generated content adheres to community guidelines. This role requires high emotional intelligence and a deep understanding of digital trends.

2. Digital Marketing & SEO Specialists

BPOs are now hiring entire teams to manage the organic and paid growth of international clients. If you understand how search engines work or how to run a TikTok ad campaign, you are a prime candidate for these high-paying roles.

3. Graphic Design & Multimedia Arts

Creative process outsourcing (CPO) is a booming sub-sector. Filipino artists are now designing logos, editing YouTube videos, and creating UI/UX wireframes for tech startups in Silicon Valley and Europe, all from a BPO hub in Manila or Cebu.

4. AI Interaction & Prompt Engineering

BPOs are actively upskilling workers to collaborate with AI. This includes “cleaning” data for machine learning or refining AI-generated copy to ensure it sounds human and on-brand.

Read more: How Philippine BPOs are Upskilling Professionals for the AI Era

Actionable Tips for Job Seekers: How to Break In

The transition from a traditional call center role to a digital BPO role requires a proactive approach. Here is how you can stand out:

1. Audit Your “Digital Literacy”

Do you know your way around Canva, Adobe Creative Suite, or Google Analytics? If not, start with free certifications. Platforms like Google Skillshop and HubSpot Academy offer recognized badges that look great on a BPO resume.

2. Build a Digital Portfolio

Unlike voice roles, where your “communication skills” are tested via an interview, creative roles require proof. Create a simple portfolio (using Behance or a personal website) showcasing your best writing samples, design work, or successful social media campaigns you’ve managed.

3. Highlight Your “Niche” Knowledge

Modern BPOs look for specialists. If you have a background in nursing, you’re perfect for Healthcare Information Management. If you’re a gamer, you might be the ideal candidate for a gaming company’s community management team. Don’t just be a generalist; be an expert in a specific vertical.

4. Optimize Your Resume for “Digital” Keywords

BPO recruiters use AI-powered Applicant Tracking Systems (ATS). Ensure your resume includes keywords like data-driven, content strategy, UX/UI, or cross-platform management to ensure you pass the initial digital screening.

Why This Matters for Your Career Longevity

The rise of AI has led many to fear that call center jobs will disappear. While basic Tier-1 support is being automated, creative and digital roles are thriving. Why? Because AI can generate data, but it cannot yet replicate human creativity, cultural nuance, or strategic empathy.

By moving into the digital BPO space, you aren’t just getting a job; you are “future-proofing” your career against automation. You are moving from a role that follows a script to a role that writes the script.

The Bottom Line

The Philippine BPO industry is no longer a monolith of headsets. It is a vibrant ecosystem of creators, analysts, and digital strategists. For the modern job seeker, this means more choices, better pay scales, and the opportunity to do work that is genuinely engaging.

Whether you are a fresh graduate or a seasoned BPO professional, the door to the digital era is wide open. The question is: are you ready to trade your script for a strategy?

Ready to Claim Your Spot in the Digital Revolution?

The BPO industry is evolving, and so should you. Don’t get left behind in traditional roles when the world of creative and digital outsourcing is booming. Whether you’re a graphic designer, a social media maven, or a tech-savvy strategist, your next big career move starts here.

Visit our Careers Page to browse the latest non-voice, creative, and digital BPO opportunities and take the first step toward a future-proof career.

social-media-management

6 Benefits of Social Media Management Outsourcing

Digital Marketing, Social Media Marketing / By

Social media has countless benefits for small and medium-sized companies. It increases your brand exposure, generates new business leads and improves your relationship with your customers. However, if you are drowning with other tasks and don’t have time to get through the simplest of everyday business tasks, forget about what you need to post on Facebook or Instagram. This is when social media management outsourcing comes into play.

Related: When and How to Outsource for your Small Business

What does social media management outsourcing entail?

Social media management outsourcing simply means handing over access to your social media accounts like Facebook, Instagram, Twitter and LinkedIn to a third-party service provider, whether locally or offshore. They will perform all relevant tasks; from industry research, content strategy, content creation and posting of content that speaks to your target audience.

However, social media management outsourcing can be pricey. It’s important that you find a high-quality service provider that you can trust and afford. We’ve come up with eight reasons why social media management outsourcing would make sense for your business:

1. You can  focus on your core competencies

Social media content planning and creation are time-consuming. Just coming up with topics can take hours, sometimes even weeks. You could be spending this huge amount of time working on the most important tasks like generating revenue, customer service or employee satisfaction. Instead of trying to do everything by yourself or learning a new skill that you know very little about, you should consider outsourcing it to the experts. That way, you can focus on your core competencies. 

2. You’ll get assistance from industry experts

Sure, everyone knows how to tweet and send status updates on Facebook, but it’s not just all about that. Creating campaigns and targeting those to the right audience to maximise success and generate business leads. You can spend months learning about all the social media trends and all its technical aspects or outsource it to an expert. 

3. You’ll save money

In a country like Australia, hiring an in-house marketing manager or social media expert locally can be costly. If you don’t have the budget to spend on something that doesn’t guarantee results, outsourcing is your best option. Your service provider will be accountable for your success and significantly lessen the risks associated with hiring an in-house staff. 

4. You’ll get the right mix for your marketing

Business owners obviously want to generate sales at the maximum with their efforts. However, for social media, you need to have a balance between posting sales-driven content and content that offers value to your target audience. Whether it’s a blog article, infographic, images or videos, they are all as equally important. This is why outsourcing your social media to a team of experts is a great move. They will create the type of content relevant to your sales message.  

5. You won’t miss out on posting content

Running a business is challenging enough. You’re responsible for managing your employees, operations, marketing, and finances. Without a dedicated social media manager, keeping your social media channels updated is next to impossible. You’ll miss the opportunity to get your brand out in the frontline of your potential customers.

6. You can stay competitive, even get ahead of the competition

Outsourcing your social media management can give you the edge to beat your competitors in a lot of ways. One of which is finding ways to target the right audience for your business and promote your products or services in the best possible way.

Conclusion

There is certainly no perfect recipe for getting your social media profiles where they need to be.  However, social media management outsourcing is one of the best strategies you can implement to take your business to the next level. This doesn’t mean that manging it on your own is not possible. But with the amount of time and resources required to make it work effectively and the time you need to do the more important tasks for the business, it’s just doesn’t make sense. 

media

Social Media Marketing: The Game-Changer for Businesses

Digital Marketing, Social Media Marketing / By

The emergence of technology has affected our lives in one way or another. It has provided us with the conveniences that we never thought we’d ever had. Over the past years, innovation has become a constant change that encourages growth and advances in how people connect and do business. And before we go to a deeper level of understanding about social media, let us briefly take a look at where it all started.

A brief history of social media

Social media already existed years before we even know a thing or two about it. The first recognised social media site is called “Six Degrees” which was founded in 1997 by Andrew Weinrich. It runs up to 2001 and had about 1 million members that created profiles and befriend each other.

In 1999, LiveJournal, a blog platform was introduced to kept friends updated with their lives, much like an online diary. In 2002, one of the most famous social media sites, “Friendster” was then launched by Peter Chin, Jonathan Abrams, and Dave Lee.

Friendster was a huge thing by then with over 100 million users. But after some technical problems and a redesign, the site suddenly had a decline in traffic as users jumped to Facebook. Unfortunately, its fame ended in July 2009.

Other social media sites and the year they were launched includes:
  • LinkedIn (2003) –  was a place to post a resume and link business-minded people together.
  • Gmail (2004) – Google created its own email service which later on surpassed the all famous Yahoo mail.
  • Facebook (2004) – launched by Mark Zuckerberg along with fellow roommates and was initially limited to Harvard students. Now, it is one of the Big Four technology companies alongside Apple, Amazon, and Google.
  • YouTube (2005) – created by former PayPal employees and was bought by Google in 2006.
  • Twitter (2006) – a microblogging and social networking service which has reached more than 321 million monthly active users in 2018.
  • Tumblr (2007) – founded by David Karp in  2007 that allows users to post multimedia and short-form blogs. As of 2019, Tumblr hosts over 475 million blogs.
  • Instagram (2010) – a photo and video-sharing social networking service owned by Facebook Inc. It was initially launched in iOS. After a year and a half later, it was then made available in Android devices.

Ever since social media became a very important part of our lives, it was actually hard to imagine a world without it.

3 Most important benefits of social media to businesses

Social media is very flexible. We use it in our daily lives as a personal outlet and in our respective careers. According to Hootsuite, if you’re not taking advantage of social media, you’re definitely missing out on a fast, inexpensive, and effective way to reach almost half of the world’s population.

So, if you’re not utilising the use of social media for your business, read below to know why you really have to.

Here are a few benefits of social media for your business:

1. Drives the increase in website traffic

Most businesses today have their own websites. Generally, having a website doesn’t automatically mean reaching the audience that you need. But, properly promoting your website on different social media platforms will drive traffic to your website. This would lead to an increase in visibility, attention from possible clients, and showcasing your business expertise.

2. Quickly generate leads

Your potential customers might just be lurking around social media. It only takes a proper way of reaching out and enticing them with whatever your business is offering. Continuous posting, communicating, and even creating ads on social media makes it easier to generate leads.

3. Boost your sales

No matter what your business is offering, social media can definitely help you sell it. For example, Facebook opened the Facebook Marketplace where people can easily buy and sell products locally or internationally. That alone can reach the global audience using hashtags or keywords for specific searches.

These are only 3 of the most important benefits that social media brings to businesses today. On the flip side, this is why social media marketers are highly in demand. They have the experience, expertise, and skills to achieve the goal.

As a business owner, you should always be updated on the latest social media marketing trends to be one step ahead of your competitors.

Conclusion

The power of social media is expected to ever flourish in the next years to come. So if it is something that you haven’t even thought about yet, think about the opportunities and clients that you might’ve missed!

And if you already wrapped your head around the idea but didn’t know where to ask for help, then you are on the right path. Let DBOS help you find the right talent to aid you with strategic planning for your next step towards growth and get to save up to 70% on your labour costs! For more information, you can contact us today to get a free consultation with our CEO/Founder.

 

digital-marketing-services

Social Media Marketing Trends to Follow in 2020

Digital Marketing Services, Social Media Marketing / By

Social media in today’s generation is not a trend that could easily be outgrown, and in the future too. Instead, it has become a crucial part of every people’s daily life and their routines, especially with most professionals. Businesses take advantage of this as social media began to introduce marketing trends and strategies that are being utilised today.

Given the significance of today’s social media in everyone’s life, its unstoppable popularity, and the good kind of change that it brings to businesses, most companies are leaning to some of the most popular social media platforms.

The brief history of social media

Social media started in the early 2000s. MySpace was the first social media site to reach a million active users in 2004. However, MySpace’s popularity was easily surpassed as more social media sites were built and introduced to the public.

In 2008, Hi5, MySpace and Friendster became close competitors of Facebook but later on was left behind due to the rapid changes and trends. After another 4 years, Facebook advanced and dominated the social media market. Facebook’s reign continued for a decade even with other 5 performing social media sites (YouTube, Instagram, WeChat, TikTok and Tumblr) in the picture.

marketing trends
The top social media platforms, year by year from Statista and TNW (2019).

Since the rise of social media services, businesses then started to utilise these platforms to advertise their products and services. Company think-tanks, later on, learned that it is easier to reach their target audience on social media rather than any other expensive advertising platforms.

Social media marketing trends in 2020

Every year, social media marketing trends evolve just like how fast technology does. However, with the number of competition, it’ll be extremely difficult to stand out as there are thousands of them.

To help you come up with a strategic plan that will boost your marketing efforts this year, here are 8 trends you should look out for:

Trend #1 – Fleeting content will become more popular.

If you’re familiar with Instagram, Facebook messenger and Snapchat stories, you probably know that they only last for 24 hours. After that, all stories will be deleted, and/or archived. Marketers say that in today’s world, people’s attention spans are short and that affects their ability to consume content. According to Hootsuite, 64% of marketers started to leverage this strategy and at least post a story once in four days while others are getting ready to incorporate it from now on.

Trend #2 – Continuous dominance of Facebook and Instagram.

It’s not a secret that Facebook and Instagram have long since dominated the social media platforms. Meanwhile, other social media channels such as TikTok, LinkedIn, YouTube, and more are also gaining popularity. This year, those platforms mentioned are expected to continually do well in 2020 and beyond.

Trend #3 – Instagram will remove their LIKE button.

Instagram is one of the largest growing social media platforms on the internet today. It has already generated over a million users within two months to its launch. Instagram started as an app for posting photos, commenting and liking. In 2012, it was bought by Facebook and has started to gather more active users. However, only last year, the idea of removing the like button for posts was raised. In a few discussions, it is said that the likes started to have a negative impact on a person’s social value and become very detrimental to their mental health.

On the other hand, some claims that it is for businesses to invest in Instagram Ads to be able to track their ROI and measure the direct impact of their campaigns.

Trend #4 – Social commerce will expand.

Social media platforms such as Instagram, Pinterest, and Facebook have long been used by different companies to sell their products and services. Now that the younger generation prefers online shopping is always online on social media channels, the link connecting the two has become more entangled.

In the years to come, social media channels and e-commerce platforms will only continue to expand and be able to accommodate more products.

Conclusion

The power of social media hasn’t even reached its peak. It is highly influential and manipulative but when used for a greater purpose could produce more than what you have expected. Discovering its full potential, businesses in all fields started to utilise the endless capabilities of using different social media platforms. Use the social media marketing trends listed above and find ways to turn it into something positive for your business.

If you’re looking to build a team to start or improve your social media strategy and you need to find the right people and save up to 70% on your labour costs, consult with a reputable outsourcing provider in the Philippines. Contact DBOS today to get a free consultation with our CEO/Founder.

social media marketing

Social Media Marketing for Businesses

Digital Marketing, Social Media Marketing / By

Most businesses, either small or big, have largely invested in a variety of marketing strategies. Although budgets might be tight, wisely spending it on a worthwhile venture will help earn the money back or even double it in the long run. One of these is social media marketing.

According to the most recent study, 97% of marketers run to various social media platforms to reach their target audience and to help boost company sales over time. Proving itself to be useful and cost-effective, social media became one of the most utilised outlets in the online world.

The effectiveness of social media marketing is not limited to one. It has assisted countless companies in all fields including the booming industry of offshore staffing in Manila.

Let’s find out how social media marketing can impact your business:

Your target audience is on social media.

Social media has inevitably become a part of everyone’s life. Based on the collaborative research by We Are Social and Hootsuite, the active Australian social media users has grown up to 18 million in 2019. Unlike last year, they now spend an average of 1 hour and 31 minutes using social media in any device.

social media usage

And it isn’t surprising that Facebook remains as the most used social media platform among all other outlets. This proves that the bigger percentage of your market is just lurking around Facebook and thus, you should too.

Before creating a social media marketing campaign, try to consider your business’ goals first. After that, you can think about what kind of message are you going to send to your audience. The goal is to get an audience and keep them engaged with all your social media activity.

Tip: Keep your social media account active with all the right content.

Consumers tend to be more interactive when in social media.

The average age of active social media users ranges from 18-34 years old. This is the age range of those who usually share opinions and are not hesitant to converse online. Make your audience feel involved by asking them questions and engaging in a discussion. You can post witty contents, inspirational quotes, trivia, relevant content, and even fun videos. When you’ve already earned their undivided trust and attention, then that would the best time to promote your company and services. Don’t miss the right timing!

Marketing through social media helps improve brand recognition.

Another social media marketing benefit is it helps enhance your business’ visibility. Eventually, more people will learn about your company and services, this will result in an increase in recognition for your brand. By keeping your social media sites active and content relevant, then you are already establishing a brand voice for your business. If it is remarkable, your audience will always remember you with that specific approach to businesses. In the long run, they will never forget your brand voice and the value you provide which could be the reason why they will refer your business to their friends and relatives.

The offshore staffing industry in the Philippines offers a variety of digital marketing services. All of it plays a huge role in every company’s marketing efforts. But among them, social media marketing is the most famous since it is cost-effective and easier to manage.

To know more about offshore digital marketing, don’t hesitate to contact DBOS for a FREE consultation today!