Web Design

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Top 5 Graphic Design Trends for 2021 [Infographic]

Social media has billions of users posting content every day and having eye-catching visuals is key to making your audience stop and pay attention. It’s important to take note of the newest design trends in order to keep your visual on point.

The team from 99 Designs have put together a collection of inspiring visual trends to help guide your design approach and stop people from scrolling by your contents. 

Offshore graphic designers are fast in adapting these trends to keep their clients happy. 

Check out our top five picks from their inspiring collection on the infographic below or you can read their full report here.

graphic-design-trends

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Graphic Designers vs. Web Designers: What’s the Difference?

A lot of people often confuse tasks between graphic designers and web designers, resulting in job mismatch and conflicts in the workplace. Laymen would think such roles are interchangeable, as both fields usually work with the same tools and software in designing. In many cases, graphic designers are burdened with responsibilities more fit for a web designer, and vice versa. Though both jobs are geared towards art and aesthetics, there are a lot of differences between both fields.

What is Graphic Design?

Graphic Design is the art of translating ideas into any form of visual communication. Graphic designers are often tasked with creating a layout for promotional materials that will then be used for digital or print distribution. Their work is often based around typography, use of space, colour and imagery. While writers relay a brand’s message through their careful choice of words, a graphic designer transmits a specific impression of the brand through visual stimuli.

What is Web Design?

Web Design utilizes the same visual principles of Graphic Design but is confined to the elements or totality of a website. Unlike graphic design, web design has restrictions like the size of the screen they are putting their content in and is geared towards different goals. Web designers need to cooperate with a team or a web developer in order to fully build a working site. Web designers are also limited in making their designs fit a certain coding language to be used in creating the website.

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What are the differences between the designers?

Aside from knowledge in visual composition, web designers are required to know how to code. This is crucial because they need to gauge their design’s compatibility with the coding language the rest of the web development team is using. A background in HTML (HyperText Markup Language) and CSS (Cascading Style Sheets) is necessary to perform a web designer’s job.

Additionally, web designers need to take into account the optimisation of their design. They need to make sure that the aesthetics of a website doesn’t hinder its loading time and performance. Because of this, web designers often rely on image compression and other shortcuts that could help a page load faster without sacrificing visual quality. Web designers also optimise for mobile viewing and make sure their design stays good when viewed on different screens.

On the other hand, graphic design covers more mediums and can vary between print and digital media. CMYK is usually the preferred colour mode for most graphic designers as it is optimal for printing, while web design uses RGB.

Similarly, as with any industry, clashes can emerge between experts in the Graphic Design world and the Web Design world. For instance, a Graphic Designer might look down on their Web Design counterpart, thinking that web media is of a lower calibre than print media. Web Design experts alternatively, may get annoyed with Graphic Designers who don’t understand the intricacies of the coding side of Web Design.

Despite the differences between both roles, graphic and web designers are equally important. Visual media comprises a very significant chunk of advertising, and to better reach your audience, you’re going to need both. As established in another article, great design can affect your business.

 

Are you looking for a way to improve your website’s interface or revamping your promotional materials? Check out our web design and graphic design services to see which ones fit your business needs!

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How Great Design Can Affect Your Business

Enticing visuals capture attention, but there’s a difference between creating a smart design and being tacky or overdoing it–and most companies struggle drawing the line between these traits. Visual appeal is often brushed aside in the corporate setting, especially when planning a budget. While not all, entrepreneurs cut costs on spending for aesthetics and assume it’s not a priority. This usually results in businesses relying on freelancers to do the designing, thinking that a project-based designer will cost cheaper. The reality is, when it comes to art, quality means everything. Here are a few reasons why investing in a regular designer is worth every cent:

Effective web design establishes your brand’s credibility

Have you ever researched a prospective business partner and found their website off-putting? Company websites are seen as a business’ shopfront, and must always aim to create a positive first impression. If you want to attract potential customers and partners, a polished website can establish your credibility and create a favourable user experience to your site visitors. In-house web and graphic designers can sometimes charge highly for their creative services, but rest assured that hiring professionals are worth every cent. It’s also important that you hire the right people for the job, as web and graphic designers both do different tasks but are often confused as interchangeable when they are not.

Colour Psychology and Colour Theory is real and artists know how to use it

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Though it’s not yet an exact science, the proper use of colours can impact a viewer’s mood and behaviour. Colours carry an emotional and cultural significance that can be incorporated in the multimedia design and make it more efficient or in line with the aesthetic goals. Especially when setting up your brand, a specific colour scheme can be used to reach your target audience better. For example, you own a hat shop for men and you want to expand your business by franchising in China, it’s best not to make a logo featuring a man wearing a green hat–this has cultural connotations in that country, and wearing a green hat in China actually means that their wives have committed adultery! Your target audience will perceive your brand as rude or offensive. There are more nuances when it comes to using colour, and expert designers know how to properly utilize colour symbolism in creating logos, websites, and other peripherals.

Half of your message can already be conveyed through design

Whether it be for graphic design, logo design, or a website design, adopting the fundamentals of art in creating a layout can be used to communicate with your target audience. Considering the following examples below:

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The differences in colour use, contrast, shapes, and typefaces can be used to convey a variety of messages. Trained professionals are equipped with the knowledge on how to “speak” design: visual art is like language, in a way that it can invoke a specific impression and harmonize it with the intended message. This is most important in logo design, as logos consist of a huge chunk of branding–it is considered as your business’ “face”.

Scrimping on your budget for design can subject your marketing materials to unforeseen circumstances, causing it to fail. I’m not saying that freelancers aren’t capable of creating great output, but rather, underpaying outsourced designers and freelancers can get you a substandard design that is likely to fail in conveying your brand’s message.

If you’re looking to hire highly-skilled artists & designers but still wanting to save, your best bet is to hire an offshore designer. You’ll get the same quality of output as an in-house artist but for lower wages and costs. Check out our services to see which options are the best fit for your business!