social media marketing


6 Benefits of Social Media Management Outsourcing

Social media has countless benefits for small and medium-sized companies. It increases your brand exposure, generates new business leads and improves your relationship with your customers. However, if you are drowning with other tasks and don’t have time to get through the simplest of everyday business tasks, forget about what you need to post on Facebook or Instagram. This is when social media management outsourcing comes into play.

Related: When and How to Outsource for your Small Business

What does social media management outsourcing entail?

Social media management outsourcing simply means handing over access to your social media accounts like Facebook, Instagram, Twitter and LinkedIn to a third-party service provider, whether locally or offshore. They will perform all relevant tasks; from industry research, content strategy, content creation and posting of content that speaks to your target audience.

However, social media management outsourcing can be pricey. It’s important that you find a high-quality service provider that you can trust and afford. We’ve come up with eight reasons why social media management outsourcing would make sense for your business:

1. You can  focus on your core competencies

Social media content planning and creation are time-consuming. Just coming up with topics can take hours, sometimes even weeks. You could be spending this huge amount of time working on the most important tasks like generating revenue, customer service or employee satisfaction. Instead of trying to do everything by yourself or learning a new skill that you know very little about, you should consider outsourcing it to the experts. That way, you can focus on your core competencies. 

2. You’ll get assistance from industry experts

Sure, everyone knows how to tweet and send status updates on Facebook, but it’s not just all about that. Creating campaigns and targeting those to the right audience to maximise success and generate business leads. You can spend months learning about all the social media trends and all its technical aspects or outsource it to an expert. 

3. You’ll save money

In a country like Australia, hiring an in-house marketing manager or social media expert locally can be costly. If you don’t have the budget to spend on something that doesn’t guarantee results, outsourcing is your best option. Your service provider will be accountable for your success and significantly lessen the risks associated with hiring an in-house staff. 

4. You’ll get the right mix for your marketing

Business owners obviously want to generate sales at the maximum with their efforts. However, for social media, you need to have a balance between posting sales-driven content and content that offers value to your target audience. Whether it’s a blog article, infographic, images or videos, they are all as equally important. This is why outsourcing your social media to a team of experts is a great move. They will create the type of content relevant to your sales message.  

5. You won’t miss out on posting content

Running a business is challenging enough. You’re responsible for managing your employees, operations, marketing, and finances. Without a dedicated social media manager, keeping your social media channels updated is next to impossible. You’ll miss the opportunity to get your brand out in the frontline of your potential customers.

6. You can stay competitive, even get ahead of the competition

Outsourcing your social media management can give you the edge to beat your competitors in a lot of ways. One of which is finding ways to target the right audience for your business and promote your products or services in the best possible way.


There is certainly no perfect recipe for getting your social media profiles where they need to be.  However, social media management outsourcing is one of the best strategies you can implement to take your business to the next level. This doesn’t mean that manging it on your own is not possible. But with the amount of time and resources required to make it work effectively and the time you need to do the more important tasks for the business, it’s just doesn’t make sense. 


Social Media Marketing: The Game-Changer for Businesses

The emergence of technology has affected our lives in one way or another. It has provided us with the conveniences that we never thought we’d ever had. Over the past years, innovation has become a constant change that encourages growth and advances in how people connect and do business. And before we go to a deeper level of understanding about social media, let us briefly take a look at where it all started.

A brief history of social media

Social media already existed years before we even know a thing or two about it. The first recognised social media site is called “Six Degrees” which was founded in 1997 by Andrew Weinrich. It runs up to 2001 and had about 1 million members that created profiles and befriend each other.

In 1999, LiveJournal, a blog platform was introduced to kept friends updated with their lives, much like an online diary. In 2002, one of the most famous social media sites, “Friendster” was then launched by Peter Chin, Jonathan Abrams, and Dave Lee.

Friendster was a huge thing by then with over 100 million users. But after some technical problems and a redesign, the site suddenly had a decline in traffic as users jumped to Facebook. Unfortunately, its fame ended in July 2009.

Other social media sites and the year they were launched includes:
  • LinkedIn (2003) –  was a place to post a resume and link business-minded people together.
  • Gmail (2004) – Google created its own email service which later on surpassed the all famous Yahoo mail.
  • Facebook (2004) – launched by Mark Zuckerberg along with fellow roommates and was initially limited to Harvard students. Now, it is one of the Big Four technology companies alongside Apple, Amazon, and Google.
  • YouTube (2005) – created by former PayPal employees and was bought by Google in 2006.
  • Twitter (2006) – a microblogging and social networking service which has reached more than 321 million monthly active users in 2018.
  • Tumblr (2007) – founded by David Karp in  2007 that allows users to post multimedia and short-form blogs. As of 2019, Tumblr hosts over 475 million blogs.
  • Instagram (2010) – a photo and video-sharing social networking service owned by Facebook Inc. It was initially launched in iOS. After a year and a half later, it was then made available in Android devices.

Ever since social media became a very important part of our lives, it was actually hard to imagine a world without it.

3 Most important benefits of social media to businesses

Social media is very flexible. We use it in our daily lives as a personal outlet and in our respective careers. According to Hootsuite, if you’re not taking advantage of social media, you’re definitely missing out on a fast, inexpensive, and effective way to reach almost half of the world’s population.

So, if you’re not utilising the use of social media for your business, read below to know why you really have to.

Here are a few benefits of social media for your business:

1. Drives the increase in website traffic

Most businesses today have their own websites. Generally, having a website doesn’t automatically mean reaching the audience that you need. But, properly promoting your website on different social media platforms will drive traffic to your website. This would lead to an increase in visibility, attention from possible clients, and showcasing your business expertise.

2. Quickly generate leads

Your potential customers might just be lurking around social media. It only takes a proper way of reaching out and enticing them with whatever your business is offering. Continuous posting, communicating, and even creating ads on social media makes it easier to generate leads.

3. Boost your sales

No matter what your business is offering, social media can definitely help you sell it. For example, Facebook opened the Facebook Marketplace where people can easily buy and sell products locally or internationally. That alone can reach the global audience using hashtags or keywords for specific searches.

These are only 3 of the most important benefits that social media brings to businesses today. On the flip side, this is why social media marketers are highly in demand. They have the experience, expertise, and skills to achieve the goal.

As a business owner, you should always be updated on the latest social media marketing trends to be one step ahead of your competitors.


The power of social media is expected to ever flourish in the next years to come. So if it is something that you haven’t even thought about yet, think about the opportunities and clients that you might’ve missed!

And if you already wrapped your head around the idea but didn’t know where to ask for help, then you are on the right path. Let DBOS help you find the right talent to aid you with strategic planning for your next step towards growth and get to save up to 70% on your labour costs! For more information, you can contact us today to get a free consultation with our CEO/Founder.



Social Media Marketing Trends to Follow in 2020

Social media in today’s generation is not a trend that could easily be outgrown, and in the future too. Instead, it has become a crucial part of every people’s daily life and their routines, especially with most professionals. Businesses take advantage of this as social media began to introduce marketing trends and strategies that are being utilised today.

Given the significance of today’s social media in everyone’s life, its unstoppable popularity, and the good kind of change that it brings to businesses, most companies are leaning to some of the most popular social media platforms.

The brief history of social media

Social media started in the early 2000s. MySpace was the first social media site to reach a million active users in 2004. However, MySpace’s popularity was easily surpassed as more social media sites were built and introduced to the public.

In 2008, Hi5, MySpace and Friendster became close competitors of Facebook but later on was left behind due to the rapid changes and trends. After another 4 years, Facebook advanced and dominated the social media market. Facebook’s reign continued for a decade even with other 5 performing social media sites (YouTube, Instagram, WeChat, TikTok and Tumblr) in the picture.

marketing trends
The top social media platforms, year by year from Statista and TNW (2019).

Since the rise of social media services, businesses then started to utilise these platforms to advertise their products and services. Company think-tanks, later on, learned that it is easier to reach their target audience on social media rather than any other expensive advertising platforms.

Social media marketing trends in 2020

Every year, social media marketing trends evolve just like how fast technology does. However, with the number of competition, it’ll be extremely difficult to stand out as there are thousands of them.

To help you come up with a strategic plan that will boost your marketing efforts this year, here are 8 trends you should look out for:

Trend #1 – Fleeting content will become more popular.

If you’re familiar with Instagram, Facebook messenger and Snapchat stories, you probably know that they only last for 24 hours. After that, all stories will be deleted, and/or archived. Marketers say that in today’s world, people’s attention spans are short and that affects their ability to consume content. According to Hootsuite, 64% of marketers started to leverage this strategy and at least post a story once in four days while others are getting ready to incorporate it from now on.

Trend #2 – Continuous dominance of Facebook and Instagram.

It’s not a secret that Facebook and Instagram have long since dominated the social media platforms. Meanwhile, other social media channels such as TikTok, LinkedIn, YouTube, and more are also gaining popularity. This year, those platforms mentioned are expected to continually do well in 2020 and beyond.

Trend #3 – Instagram will remove their LIKE button.

Instagram is one of the largest growing social media platforms on the internet today. It has already generated over a million users within two months to its launch. Instagram started as an app for posting photos, commenting and liking. In 2012, it was bought by Facebook and has started to gather more active users. However, only last year, the idea of removing the like button for posts was raised. In a few discussions, it is said that the likes started to have a negative impact on a person’s social value and become very detrimental to their mental health.

On the other hand, some claims that it is for businesses to invest in Instagram Ads to be able to track their ROI and measure the direct impact of their campaigns.

Trend #4 – Social commerce will expand.

Social media platforms such as Instagram, Pinterest, and Facebook have long been used by different companies to sell their products and services. Now that the younger generation prefers online shopping is always online on social media channels, the link connecting the two has become more entangled.

In the years to come, social media channels and e-commerce platforms will only continue to expand and be able to accommodate more products.


The power of social media hasn’t even reached its peak. It is highly influential and manipulative but when used for a greater purpose could produce more than what you have expected. Discovering its full potential, businesses in all fields started to utilise the endless capabilities of using different social media platforms. Use the social media marketing trends listed above and find ways to turn it into something positive for your business.

If you’re looking to build a team to start or improve your social media strategy and you need to find the right people and save up to 70% on your labour costs, consult with a reputable outsourcing provider in the Philippines. Contact DBOS today to get a free consultation with our CEO/Founder.

social media marketing

Helping Your Business Rise To Success Through Social Media

One might think that the digital/online marketing is just a sham, what more of outsourced online marketing? However, the social media age proves otherwise. Today, digital marketing is one of the best ways to introduce your brand, company, and reputation to the online world. As well as the industry of outsourced online marketing. With more people using the internet than the traditional media platforms, the digital marketing world skyrocketed.

Among these online marketing strategies is the use of social media platforms to help grow your business without spending too much.

But how exactly does social media helps a business grow?

Social media establish online presence.

Establishing your company’s online presence is a tedious task, especially for startup businesses. However, you can now create business pages and business accounts on any social media platform you deem necessary. Take note that you should choose your channels wisely. Think of your target audience first and then go on from there.

According to Social Media Examiner’s 2017 Social Media Marketing Industry Report, a significant 92% of marketers said that social media is important to their business.

It is also mentioned that 64% of marketers are using social media for 6 hours or more and 41% for 11 hours or more weekly. This way, they will be able to reach a broader audience and build their online presence even more.

Social media drives website traffic.

Most small businesses rely on social media to drive traffic on their websites. This traffic that they generate greatly affects their website visibility. However, producing quality content alone is not enough.  It is immensely important for you to fully understand how to drive a meaningful amount of traffic to your website. Here are a few more guidelines that you should follow if you want to increase your website traffic.

It is also best to maintain a consistent brand voice when producing contents and other materials for your website. This would help your clients identify you and your business.

Social media is cost-effective.

When you are working on a tight budget for your marketing strategy, you tend to immediately choose the cheapest. Not knowing if it is effective or not. Although today, there are far more helpful yet competitive social media strategies.

Say using a traditional advertisement, you might need to spend a few hundred dollars to thousands for a small billboard. So outdated. Whereas, you can spend on a more cost-effective advertisement with the guarantee of doubling your income.

“You can waste a lot of money if you are chasing a low cost-per-click without having regard for the quality of the clicks and subsequent online sign-ups”, Peter Harris, chief executive of marketing platform Digital Stack.

And if your social media campaign is finally producing results, then that’s the time to allocate some serious budget for it.

Social media gives the opportunity to gain new insights. 

Social media is a two-way street. You try to connect with your audience, so they respond. You give them valuable information or quality service, in return, they’ll give you a piece of their mind. This is where you interact and share insights with your clients. For the best result, you might be able to gain more ideas.

Investing in numerous social media advertisements cannot guarantee the best of results. Especially when you are not as familiar with how it goes. So, to make sure that your hard-earned money will not ever go down in vain, hire someone experienced. Outsource your online marketing services today!

With Dynamic Business Outsourcing Solutions, all your social media marketing needs will be accommodated. Contact us for a free consultation today!