Social Media Marketing Trends to Follow in 2020

Social media in today’s generation is not a trend that could easily be outgrown, and in the future too. Instead, it has become a crucial part of every people’s daily life and their routines, especially with most professionals. Businesses take advantage of this as social media began to introduce marketing trends and strategies that are being utilised today.

Given the significance of today’s social media in everyone’s life, its unstoppable popularity, and the good kind of change that it brings to businesses, most companies are leaning to some of the most popular social media platforms.

The brief history of social media

Social media started in the early 2000s. MySpace was the first social media site to reach a million active users in 2004. However, MySpace’s popularity was easily surpassed as more social media sites were built and introduced to the public.

In 2008, Hi5, MySpace and Friendster became close competitors of Facebook but later on was left behind due to the rapid changes and trends. After another 4 years, Facebook advanced and dominated the social media market. Facebook’s reign continued for a decade even with other 5 performing social media sites (YouTube, Instagram, WeChat, TikTok and Tumblr) in the picture.

marketing trends
The top social media platforms, year by year from Statista and TNW (2019).

Since the rise of social media services, businesses then started to utilise these platforms to advertise their products and services. Company think-tanks, later on, learned that it is easier to reach their target audience on social media rather than any other expensive advertising platforms.

Social media marketing trends in 2020

Every year, social media marketing trends evolve just like how fast technology does. However, with the number of competition, it’ll be extremely difficult to stand out as there are thousands of them.

To help you come up with a strategic plan that will boost your marketing efforts this year, here are 8 trends you should look out for:

Trend #1 – Fleeting content will become more popular.

If you’re familiar with Instagram, Facebook messenger and Snapchat stories, you probably know that they only last for 24 hours. After that, all stories will be deleted, and/or archived. Marketers say that in today’s world, people’s attention spans are short and that affects their ability to consume content. According to Hootsuite, 64% of marketers started to leverage this strategy and at least post a story once in four days while others are getting ready to incorporate it from now on.

Trend #2 – Continuous dominance of Facebook and Instagram.

It’s not a secret that Facebook and Instagram have long since dominated the social media platforms. Meanwhile, other social media channels such as TikTok, LinkedIn, YouTube, and more are also gaining popularity. This year, those platforms mentioned are expected to continually do well in 2020 and beyond.

Trend #3 – Instagram will remove their LIKE button.

Instagram is one of the largest growing social media platforms on the internet today. It has already generated over a million users within two months to its launch. Instagram started as an app for posting photos, commenting and liking. In 2012, it was bought by Facebook and has started to gather more active users. However, only last year, the idea of removing the like button for posts was raised. In a few discussions, it is said that the likes started to have a negative impact on a person’s social value and become very detrimental to their mental health.

On the other hand, some claims that it is for businesses to invest in Instagram Ads to be able to track their ROI and measure the direct impact of their campaigns.

Trend #4 – Social commerce will expand.

Social media platforms such as Instagram, Pinterest, and Facebook have long been used by different companies to sell their products and services. Now that the younger generation prefers online shopping is always online on social media channels, the link connecting the two has become more entangled.

In the years to come, social media channels and e-commerce platforms will only continue to expand and be able to accommodate more products.


The power of social media hasn’t even reached its peak. It is highly influential and manipulative but when used for a greater purpose could produce more than what you have expected. Discovering its full potential, businesses in all fields started to utilise the endless capabilities of using different social media platforms. Use the social media marketing trends listed above and find ways to turn it into something positive for your business.

If you’re looking to build a team to start or improve your social media strategy and you need to find the right people and save up to 70% on your labour costs, consult with a reputable outsourcing provider in the Philippines. Contact DBOS today to get a free consultation with our CEO/Founder.