6 Benefits of Social Media Management Outsourcing

Social media has countless benefits for small and medium-sized companies. It increases your brand exposure, generates new business leads and improves your relationship with your customers. However, if you are drowning with other tasks and don’t have time to get through the simplest of everyday business tasks, forget about what you need to post on Facebook or Instagram. This is when social media management outsourcing comes into play.

Related: When and How to Outsource for your Small Business

What does social media management outsourcing entail?

Social media management outsourcing simply means handing over access to your social media accounts like Facebook, Instagram, Twitter and LinkedIn to a third-party service provider, whether locally or offshore. They will perform all relevant tasks; from industry research, content strategy, content creation and posting of content that speaks to your target audience.

However, social media management outsourcing can be pricey. It’s important that you find a high-quality service provider that you can trust and afford. We’ve come up with eight reasons why social media management outsourcing would make sense for your business:

1. You can  focus on your core competencies

Social media content planning and creation are time-consuming. Just coming up with topics can take hours, sometimes even weeks. You could be spending this huge amount of time working on the most important tasks like generating revenue, customer service or employee satisfaction. Instead of trying to do everything by yourself or learning a new skill that you know very little about, you should consider outsourcing it to the experts. That way, you can focus on your core competencies. 

2. You’ll get assistance from industry experts

Sure, everyone knows how to tweet and send status updates on Facebook, but it’s not just all about that. Creating campaigns and targeting those to the right audience to maximise success and generate business leads. You can spend months learning about all the social media trends and all its technical aspects or outsource it to an expert. 

3. You’ll save money

In a country like Australia, hiring an in-house marketing manager or social media expert locally can be costly. If you don’t have the budget to spend on something that doesn’t guarantee results, outsourcing is your best option. Your service provider will be accountable for your success and significantly lessen the risks associated with hiring an in-house staff. 

4. You’ll get the right mix for your marketing

Business owners obviously want to generate sales at the maximum with their efforts. However, for social media, you need to have a balance between posting sales-driven content and content that offers value to your target audience. Whether it’s a blog article, infographic, images or videos, they are all as equally important. This is why outsourcing your social media to a team of experts is a great move. They will create the type of content relevant to your sales message.  

5. You won’t miss out on posting content

Running a business is challenging enough. You’re responsible for managing your employees, operations, marketing, and finances. Without a dedicated social media manager, keeping your social media channels updated is next to impossible. You’ll miss the opportunity to get your brand out in the frontline of your potential customers.

6. You can stay competitive, even get ahead of the competition

Outsourcing your social media management can give you the edge to beat your competitors in a lot of ways. One of which is finding ways to target the right audience for your business and promote your products or services in the best possible way.


There is certainly no perfect recipe for getting your social media profiles where they need to be.  However, social media management outsourcing is one of the best strategies you can implement to take your business to the next level. This doesn’t mean that manging it on your own is not possible. But with the amount of time and resources required to make it work effectively and the time you need to do the more important tasks for the business, it’s just doesn’t make sense.