online marketing

content marketing

5 Foolproof Formulas for Effective Content Marketing

Up until today, content marketing greatly contributes to an increase in leads and sales. But despite it being a reliable and proven way to drive traffic, naysayers believe otherwise. However, their opinions don’t matter because there are numerous facts and statistics that support the effectivity of this strong marketing strategy.

Meanwhile, the internet is overcrowded with millions of content from different companies and industries. Making a statement to the public and being unique became bleak. Nonetheless, the updates of various search engines made it possible to stand a chance with inactive websites.

Here are five foolproof formulas for effective content marketing.

Content marketing statistics 2019

Every now and then, content marketers should revisit their campaigns and assess their effectiveness. As the algorithms of each search engine change almost every day, it will be hard to fall behind the trend. So it is not a bad idea to improve a marketer’s knowledge and know-how about optimizing contents.

Here are the insights of some reliable analysts on the effectivity of content marketing:

  • According to Hubspot, 55% of marketers say blog content creation is their top inbound marketing priority.
  • CMI mentioned that content marketing gets three times more leads than paid search advertising.
  • Curata proved that 42% of companies have hired a designated content strategist executive.

The CMI says that content stays as one of the most effective ways to promote a business. Because of its effectivity, approximately 64% of marketers wanted to learn how to build better content strategy. That is one of the reasons why it still is wise to choose offshore digital marketing services rather than in-house staff.

Learn more about the importance of an offshore online marketing team for your business when you read this.

For more information about content marketing and its benefits for your business, contact DBOS for a FREE consultation today

seo marketing

SEO Marketing Interesting Facts of 2019

SEO marketing plays an important role in almost all businesses today, especially for small and medium companies. Even conglomerates and other big companies rely on SEO marketers to promote their businesses. Moreover, it generates a higher ROI (Return of Investment) than any other marketing channels.

Out with the old, in with the new

Gone are those days of marketing when it used to require a huge sum of money for a project to push through. No more massive billboards that are surely too expensive. Radio and television ads are also no longer needed to build brand reputation.

Compared to traditional marketing, the strategy of today is much more cost-effective and result-driven. With the emergence of the internet, owners have more chances of promoting their businesses without risking a hefty amount of cash. The best choice, offshore online marketing.

Here are 20 interesting facts that prove how SEO marketing became a game-changer.


As mentioned on the fun facts above, there are different services under SEO. Learn more about it when you read here.

Google’s role in effective SEO marketing

As the top web-based search engine, Google dominated the world of SEO marketing. It updates its algorithm every now and then to keep up with all the fast-paced changes in the digital marketing industry. It plays a crucial role in deciding whether you get that enormous amount of traffic for your website or not.

Aiming to be the best SEO marketer is no easy feat as there are tons of technical jargon to familiarize. Immense knowledge and understanding of the best practices are most needed to not fall behind the changes.

No matter how the SEO industry changes, we here at DBOS assure that our online marketing team never lag behind the trends.

Understand more of our offshore digital marketing services when you contact us today! 

seo services

Why Outsourcing Your SEO Services Could Be Your Best Decision Ever

Search engine optimisation or SEO services play a huge part in every successful digital marketing strategy for all businesses. It helps build your online visibility and improve search rankings which could be your one-way ticket to continuous progress.

Some companies try to handle their own SEO efforts, unaware that they are not making any progress. Meanwhile, implementing SEO tactics and techniques is quite demanding. It requires a lot of patience, focus, and time. To maintain compliance with its challenging standards, it should also be closely monitored every single day.

If you’re having second thoughts about outsourcing your SEO services, here are some reasons why it could be your best decision ever!

Expertise for a reasonable price

SEO experts are professional individuals who mastered every nook and cranny of each technique available. These people are those who handle online campaigns and dedicatedly give their full efforts to help your business rank. With countless experience in the field, they are the best choice to guarantee an increase in visibility, brand awareness, and rankings. This also includes their knowledge of all the tools to be used in overseeing the results, as well as closely monitors the development of each campaign.

Now, it is common knowledge that hiring an in-house staff can really be expensive. And that outsourcing overseas is the best choice there is.

Increased marketing efficiency through SEO

Since the rapid evolving of online marketing techniques, only the field experts can closely keep up with the current. As it continuously changes every day, SEO professionals are the only people who can help make your website remain relevant. They are well-trained and experienced individuals who are highly motivated in delivering top-notch results because that’s what they’re good at.

Consistent work-around

When you choose to avail offshore online marketing, your chances of being irrelevant on the web is bleak. In comparison with personal SEO efforts, experts are likely to focus only on SEO matters. This way, they could regularly tend to updates and provide changes that largely affects the SEO ranking and visibility of businesses. In SEO, consistency is the most important.

Investing in your online marketing strategy, especially on the SEO efforts would create a huge impact on your business. Rather than personally handling your own SEO problems while trying to save costs, why not trust an expert on the field? Who knows, you might be saving costs by doing all on your own but you’re most likely not to gain anything in return too.

A successful SEO campaign requires not only knowledge but expertise. Expertise is gained through years of studying, dealing, and mastering the art of SEO. It might sound so easy at first, but it could not be learned overnight. It is a continuous learning paradigm that demands a great amount of time to explore.

With DBOS, you’ll surely get access to premium SEO services at a fraction of the cost!

Contact us today for more information about our offshore digital marketing services. 

offshore online marketing

The Importance of an Offshore Online Marketing Team for your Business

Marketing is an integral part of every business. It builds brand awareness, increases sales, engages customers, and grow businesses. However, times have changed and the traditional marketing strategy that we know of is not as effective as before. A new and effective method has emerged and it is called offshore online marketing.

Traditional Marketing vs Online Marketing vs Offshore Online Marketing

Traditional marketing is the era of using mediums like print, billboard, television, and radio advertisements. Obviously, it is more expensive than today’s marketing strategies. Meanwhile, online marketing got popular through the peak of social media. From there, it continues to evolve every single day. However, as we are living in a fast-paced world, the idea of online marketing itself has been exceeded by a more effective way of marketing – offshore online marketing.

What is offshore online marketing?

Since the demand of professional online marketers is high, the prices also escalated. But the good news is, there might be a more effective way to market your business for a more affordable price and yet, never compromising its quality.

Building your own online marketing team overseas is called offshore online marketing. Undoubtedly, it is much cheaper than the usual online marketing strategy. Aside from its cost-effectiveness, you will also be able to choose from the pool of highly-skilled and qualified online marketers. Having a team of similar skills and experience than the local online marketers in your country is a major realization that you’ve chosen the right decision.

Online marketing/digital marketing services:

  1. Search Engine Optimisation
  2. Social Media Marketing
  3. Email Marketing
  4. Content Marketing
  5. Web Developers
  6. Web Designers
  7. Graphic Designers
  8. App Developers
  9. Software Developers

How important is an offshore online marketing team for your business?

Small and medium businesses thrive and grow with proper marketing. Building visibility online, reputation and brand awareness, selling products and services, and maintaining client interaction is one way of effective marketing. However, when you look at the bigger picture, there are a massive number of competitors to be wary of. So strategising and planning your next marketing move with the help of your professional team is a critical part of your business. Trust their experienced inputs and suggestions as well as pitch-in a few ideas for the best preparation.

In the long run, this wise investment will walk your business to success.

We here at DBOS loves to help you stand out from the digital crowd. We can help you create a good lasting impression online and give an edge over your top competitors!

For more information, you can contact us today!

social media marketing

Helping Your Business Rise To Success Through Social Media

One might think that the digital/online marketing is just a sham, what more of outsourced online marketing? However, the social media age proves otherwise. Today, digital marketing is one of the best ways to introduce your brand, company, and reputation to the online world. As well as the industry of outsourced online marketing. With more people using the internet than the traditional media platforms, the digital marketing world skyrocketed.

Among these online marketing strategies is the use of social media platforms to help grow your business without spending too much.

But how exactly does social media helps a business grow?

Social media establish online presence.

Establishing your company’s online presence is a tedious task, especially for startup businesses. However, you can now create business pages and business accounts on any social media platform you deem necessary. Take note that you should choose your channels wisely. Think of your target audience first and then go on from there.

According to Social Media Examiner’s 2017 Social Media Marketing Industry Report, a significant 92% of marketers said that social media is important to their business.

It is also mentioned that 64% of marketers are using social media for 6 hours or more and 41% for 11 hours or more weekly. This way, they will be able to reach a broader audience and build their online presence even more.

Social media drives website traffic.

Most small businesses rely on social media to drive traffic on their websites. This traffic that they generate greatly affects their website visibility. However, producing quality content alone is not enough.  It is immensely important for you to fully understand how to drive a meaningful amount of traffic to your website. Here are a few more guidelines that you should follow if you want to increase your website traffic.

It is also best to maintain a consistent brand voice when producing contents and other materials for your website. This would help your clients identify you and your business.

Social media is cost-effective.

When you are working on a tight budget for your marketing strategy, you tend to immediately choose the cheapest. Not knowing if it is effective or not. Although today, there are far more helpful yet competitive social media strategies.

Say using a traditional advertisement, you might need to spend a few hundred dollars to thousands for a small billboard. So outdated. Whereas, you can spend on a more cost-effective advertisement with the guarantee of doubling your income.

“You can waste a lot of money if you are chasing a low cost-per-click without having regard for the quality of the clicks and subsequent online sign-ups”, Peter Harris, chief executive of marketing platform Digital Stack.

And if your social media campaign is finally producing results, then that’s the time to allocate some serious budget for it.

Social media gives the opportunity to gain new insights. 

Social media is a two-way street. You try to connect with your audience, so they respond. You give them valuable information or quality service, in return, they’ll give you a piece of their mind. This is where you interact and share insights with your clients. For the best result, you might be able to gain more ideas.

Investing in numerous social media advertisements cannot guarantee the best of results. Especially when you are not as familiar with how it goes. So, to make sure that your hard-earned money will not ever go down in vain, hire someone experienced. Outsource your online marketing services today!

With Dynamic Business Outsourcing Solutions, all your social media marketing needs will be accommodated. Contact us for a free consultation today!