digital marketing services

social media marketing

Social Media Marketing for Businesses

Digital Marketing, Social Media Marketing / By

Most businesses, either small or big, have largely invested in a variety of marketing strategies. Although budgets might be tight, wisely spending it on a worthwhile venture will help earn the money back or even double it in the long run. One of these is social media marketing.

According to the most recent study, 97% of marketers run to various social media platforms to reach their target audience and to help boost company sales over time. Proving itself to be useful and cost-effective, social media became one of the most utilised outlets in the online world.

The effectiveness of social media marketing is not limited to one. It has assisted countless companies in all fields including the booming industry of offshore staffing in Manila.

Let’s find out how social media marketing can impact your business:

Your target audience is on social media.

Social media has inevitably become a part of everyone’s life. Based on the collaborative research by We Are Social and Hootsuite, the active Australian social media users has grown up to 18 million in 2019. Unlike last year, they now spend an average of 1 hour and 31 minutes using social media in any device.

social media usage

And it isn’t surprising that Facebook remains as the most used social media platform among all other outlets. This proves that the bigger percentage of your market is just lurking around Facebook and thus, you should too.

Before creating a social media marketing campaign, try to consider your business’ goals first. After that, you can think about what kind of message are you going to send to your audience. The goal is to get an audience and keep them engaged with all your social media activity.

Tip: Keep your social media account active with all the right content.

Consumers tend to be more interactive when in social media.

The average age of active social media users ranges from 18-34 years old. This is the age range of those who usually share opinions and are not hesitant to converse online. Make your audience feel involved by asking them questions and engaging in a discussion. You can post witty contents, inspirational quotes, trivia, relevant content, and even fun videos. When you’ve already earned their undivided trust and attention, then that would the best time to promote your company and services. Don’t miss the right timing!

Marketing through social media helps improve brand recognition.

Another social media marketing benefit is it helps enhance your business’ visibility. Eventually, more people will learn about your company and services, this will result in an increase in recognition for your brand. By keeping your social media sites active and content relevant, then you are already establishing a brand voice for your business. If it is remarkable, your audience will always remember you with that specific approach to businesses. In the long run, they will never forget your brand voice and the value you provide which could be the reason why they will refer your business to their friends and relatives.

The offshore staffing industry in the Philippines offers a variety of digital marketing services. All of it plays a huge role in every company’s marketing efforts. But among them, social media marketing is the most famous since it is cost-effective and easier to manage.

To know more about offshore digital marketing, don’t hesitate to contact DBOS for a FREE consultation today!

offshore marketing

What Can an Offshore Marketing Team Offer your Business?

Digital Marketing, Digital Marketing Services / By

The marketing team plays a vital role in how people would perceive a company. They build their reputation, enhances online visibility, as well as talking to prospects and clients. However, a fully functional in-house team is definitely more expensive than offshore marketing.

It is usually composed of web developers, SEO specialists, social media moderators, content writers, digital marketers, and graphic designers. They all have specific roles that complement each other to work towards a common goal – the company’s growth.

Now, for a startup company, having all of these functions mean higher spend. The thing is, small startup companies don’t have the capability to maintain a fully functional in-house marketing team yet. So their immediate option for small revisions for their website is to get a contractor. However, contractors charge expensively. And that’s one of every startup owner’s biggest concern.

The significance of task allocations

In a team, every member has their own specialty. Sure, they might be flexible enough to do other things but, it would take time for them to finish a certain task. Why? Because it is not their area of expertise.

Then, what does it mean for your business? It means that you are wasting time to get a team member do a certain task that’s far from what they do. Not only you are wasting time but also resources as you stretch your member’s skills too far from what they should be focusing on.

For example, you are building a fully-functional marketing team that will be handling a certain project and you asked your SEO specialist to write blog content. But since the SEO specialist has been focusing on keywords and rankings most of his career, it will take him too long to finish a writing task that should be done by a professional content writer instead.

And that is a good example of wasting time and talent that could’ve been used to find other SEO strategies to implement.

The benefits of an offshore marketing team

Offshoring is not a one-day decision because it involves the future of your business. There are numerous factors that you should weigh to ensure a promising result for your business.

Now, if you have decided to offshore your marketing team, here is a list of benefits to help you decide whether or not to continue:

1. Access to established talents.

When you choose to offshore your marketing team, you’ll get unlimited chances to choose the best person for the role. You can handpick them or be the one to facilitate the final interview to make sure that they are exactly whom you’re looking for. One of the biggest markets who offer offshore digital marketing industry is the Philippines. These are mostly composed of outsourced telemarketing people with years of professional experience and are guaranteed to have outstanding know-how in the field. And let’s be honest – you need results right now. That’s what they will deliver.

2. Reduce risks and expenses.

The main benefit of offshoring is reducing expenses. We’re not talking about a dollar or two, but more than enough to hire two additional roles for your offshore digital marketing team. In addition, offshoring also helps lessen the risk of getting someone who is not well-suited for the job because of the strict hiring process.

3. Dedicated staff.

You no longer have to worry about achieving results in the best possible time. It’s because your dedicated staff will solely focus on reaching the goal for you without any interruptions.

Your offshore marketing team can attain a lot of accomplishments for you. It will no longer be a question of “where are we on the marketing efforts” but “when can I see the results”.  And that makes a lot of difference.

Now, we here at DBOS can assure that all your anticipated digital marketing output will be achieved. To learn more about our offshore digital marketing services, contact DBOS for a FREE consultation today!