digital marketing

digital marketing strategies

Most Effective Digital Marketing Strategies for Business Owners

Digital Marketing, Digital Marketing Services / By

In today’s technological advancement, the most effective digital marketing strategies are considered high-priority for business owners. Though there are existing myriads of functional strategies up to date, the economy remains evolving. So the only way to keep up with the trend is to never stop creating numerous marketing plans.

Small and medium business owners find it difficult to establish their own voice because of countless competitors in the field. Being unique and maintaining that image is quite a challenging feat. However, human creativity has no boundaries.

To help you build your own brand, here are a few of the most effective digital marketing strategies today.

Exceptional Web Design

All successful businesses own a website. Although it is most needed to build online visibility and improve rankings, the design itself should be awesome alone. Impressive web designs make users stay on your page for a longer time, however, the user experience is also a critical point.

Remember that an attractive and convenient website can help your business win over customers, so make sure to give much attention to both.

Learn more about the secrets of a perfect website here.

On-site Blog

Another digital marketing strategy that you should pay attention to is maintaining an on-site blog. Rich and informative SEO-compliant content also helps boost website ranking in popular search engines. Customers also appreciate websites who regularly posts advice, tips, fun contents, and factual write-ups.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a strategy that helps improve online visibility and ranking on the web. Its primary goal is to optimise your site using the most-searched related keywords and incorporate it on the content. When implemented correctly, your website might be on top of the search results.

SEO is quite a complex and technical strategy to focus on. So it might be best to employ an SEO professional to do the tasks for you.

Social Media Activity

Brimming with billions of users all around the world, social media is a good platform to increase visibility. You can easily connect with customers and share a few words, tips, and advice. You can also post updates, respond to questions and gather feedback using these top 3 social media applications.

According to research, most small business owners are using social media content to generate more sales. And 75% of respondents said Facebook is an essential part of their social media marketing strategy.

social-media-strategy

Conclusion

Some of the most effective digital marketing strategies listed above are proven functional by several successful small and medium businesses today. It disregards the norm that big companies are the only ones who can enjoy such privileges.

Now that offshore digital marketing services are attainable by all businesses, the probability of growing faster lies in your hands.

Check out our website for more information about offshoring your digital marketing efforts! 

 

offshore online marketing

The Importance of an Offshore Online Marketing Team for your Business

Digital Marketing, Digital Marketing Services / By

Marketing is an integral part of every business. It builds brand awareness, increases sales, engages customers, and grow businesses. However, times have changed and the traditional marketing strategy that we know of is not as effective as before. A new and effective method has emerged and it is called offshore online marketing.

Traditional Marketing vs Online Marketing vs Offshore Online Marketing

Traditional marketing is the era of using mediums like print, billboard, television, and radio advertisements. Obviously, it is more expensive than today’s marketing strategies. Meanwhile, online marketing got popular through the peak of social media. From there, it continues to evolve every single day. However, as we are living in a fast-paced world, the idea of online marketing itself has been exceeded by a more effective way of marketing – offshore online marketing.

What is offshore online marketing?

Since the demand of professional online marketers is high, the prices also escalated. But the good news is, there might be a more effective way to market your business for a more affordable price and yet, never compromising its quality.

Building your own online marketing team overseas is called offshore online marketing. Undoubtedly, it is much cheaper than the usual online marketing strategy. Aside from its cost-effectiveness, you will also be able to choose from the pool of highly-skilled and qualified online marketers. Having a team of similar skills and experience than the local online marketers in your country is a major realization that you’ve chosen the right decision.

Online marketing/digital marketing services:

  1. Search Engine Optimisation
  2. Social Media Marketing
  3. Email Marketing
  4. Content Marketing
  5. Web Developers
  6. Web Designers
  7. Graphic Designers
  8. App Developers
  9. Software Developers

How important is an offshore online marketing team for your business?

Small and medium businesses thrive and grow with proper marketing. Building visibility online, reputation and brand awareness, selling products and services, and maintaining client interaction is one way of effective marketing. However, when you look at the bigger picture, there are a massive number of competitors to be wary of. So strategising and planning your next marketing move with the help of your professional team is a critical part of your business. Trust their experienced inputs and suggestions as well as pitch-in a few ideas for the best preparation.

In the long run, this wise investment will walk your business to success.

We here at DBOS loves to help you stand out from the digital crowd. We can help you create a good lasting impression online and give an edge over your top competitors!

For more information, you can contact us today!

social media marketing

Helping Your Business Rise To Success Through Social Media

Digital Marketing Services, Outsourcing in the Philippines / By

One might think that the digital/online marketing is just a sham, what more of outsourced online marketing? However, the social media age proves otherwise. Today, digital marketing is one of the best ways to introduce your brand, company, and reputation to the online world. As well as the industry of outsourced online marketing. With more people using the internet than the traditional media platforms, the digital marketing world skyrocketed.

Among these online marketing strategies is the use of social media platforms to help grow your business without spending too much.

But how exactly does social media helps a business grow?

Social media establish online presence.

Establishing your company’s online presence is a tedious task, especially for startup businesses. However, you can now create business pages and business accounts on any social media platform you deem necessary. Take note that you should choose your channels wisely. Think of your target audience first and then go on from there.

According to Social Media Examiner’s 2017 Social Media Marketing Industry Report, a significant 92% of marketers said that social media is important to their business.

It is also mentioned that 64% of marketers are using social media for 6 hours or more and 41% for 11 hours or more weekly. This way, they will be able to reach a broader audience and build their online presence even more.

Social media drives website traffic.

Most small businesses rely on social media to drive traffic on their websites. This traffic that they generate greatly affects their website visibility. However, producing quality content alone is not enough.  It is immensely important for you to fully understand how to drive a meaningful amount of traffic to your website. Here are a few more guidelines that you should follow if you want to increase your website traffic.

It is also best to maintain a consistent brand voice when producing contents and other materials for your website. This would help your clients identify you and your business.

Social media is cost-effective.

When you are working on a tight budget for your marketing strategy, you tend to immediately choose the cheapest. Not knowing if it is effective or not. Although today, there are far more helpful yet competitive social media strategies.

Say using a traditional advertisement, you might need to spend a few hundred dollars to thousands for a small billboard. So outdated. Whereas, you can spend on a more cost-effective advertisement with the guarantee of doubling your income.

“You can waste a lot of money if you are chasing a low cost-per-click without having regard for the quality of the clicks and subsequent online sign-ups”, Peter Harris, chief executive of marketing platform Digital Stack.

And if your social media campaign is finally producing results, then that’s the time to allocate some serious budget for it.

Social media gives the opportunity to gain new insights. 

Social media is a two-way street. You try to connect with your audience, so they respond. You give them valuable information or quality service, in return, they’ll give you a piece of their mind. This is where you interact and share insights with your clients. For the best result, you might be able to gain more ideas.

Investing in numerous social media advertisements cannot guarantee the best of results. Especially when you are not as familiar with how it goes. So, to make sure that your hard-earned money will not ever go down in vain, hire someone experienced. Outsource your online marketing services today!

With Dynamic Business Outsourcing Solutions, all your social media marketing needs will be accommodated. Contact us for a free consultation today!