foreign companies

Telesales Isn’t Dead—and Here’s Why

From an outsider’s perspective, telemarketing seems like an outdated form of selling your products. Today’s technology has forced the marketing industry to take great strides when it comes into advertising. From large LED screens playing video ads 24/7 situated in busy city streets, to subtle digital marketing techniques to help give target consumers a gentle nudge towards buying more goods, selling stuff through the phone is perceived to pale in comparison: it’s a marketing method almost as old as direct selling itself.

But today, call centres are still in demand because telesales still works. Despite the persistent misconceptions surrounding phone marketing, outsourcing telesales can still make a huge impact on your business.

It’s the least annoying form of advertising

Almost every time you go online, there’s always that pesky pop-up ad begging you to click on them. Even when you’re watching a video on Facebook or Youtube, or when reading an article, the average reader will have to go through a few hoops in order to dodge an incessant barrage of either static or video ads. Ads have gone from a necessary evil to a regular nuisance, and audiences are trying to actively avoid it. According to a poll, telesales is ranked as the least annoying form of advertising as only 4% of the total respondents have voted against it. This means that when conducted properly, telemarketing is less likely to be ignored by a target audience compared to other forms of endorsing sales.

Phone marketing strengthens human connection

Since telesales is conducted through voice calls, prospect consumers experience a more intimate approach. Customers were found to respond more with telemarketing because of the human interaction factor, affecting the perceived sincerity and personal touch of the transaction or session. According to recent studies, when making big decisions for large purchases like a car, insurance, healthcare, or the like, customers prefer calling businesses personally and talking to a real human being. Because of this, telesales is one of the business processes that are not currently in danger of being replaced by AI. This trend in customer behaviour also makes outsourcing telesales very ideal, as international agents from countries like the Philippines are well regarded because of their positive personalities and empathy towards their customers. Having a strong and experienced team of telemarketing can do wonders in helping to further develop your business.

Outsourcing telesales generates leads

Though there are several different ways to perform lead generation, telemarketing is among the most efficient method. Offshore telesales promotes better brand awareness and provides greater market insight. A significant chunk of the call centre industry specialises in performing outbound sales through offshore telesales. According to relevant statistics, outsourcing lead generation is ranked to be 43% more effective than in-house due to expertise and experience. Hiring an offshore staff to generate leads for your company stacks up numerous advantages on your end, as not only will you get better results, outsourcing also allows you to save money while efficiently improving your cash flow.


These are only among the many reasons why telesales continues to play an important role in business until today. Though times are changing, it doesn’t necessarily mean that all traditional practices are rendered defunct due to technological advances. Telemarketing isn’t dead, and it isn’t showing any signs of dying out anytime soon.

Looking for highly-skilled telemarketers to boost your company’s sales? Check out our staffing services to see which of our outsourcing services is the best fit for your business’ needs.

customer service call center

4 Major Reasons Why You Need to Outsource Your Customer Service

The quality of customer support can make or break a business. Bad customer service can often lead to an unsavoury reputation and drive potential clients away. Hiring competent personnel capable of handling any form of customer support is quite difficult: there are so many factors to consider when deliberating prospects like the employee’s personality, patience, and adaptability. Partnering with the right BPO company can help you bypass this challenge, and outsourcing might just be the answer you’re looking for.

Outsourcing makes finding the right agents easier

A fully functioning staff of professionals sounds like a dream but it can be made into a reality by hiring offshore teams. Outsourcing customer support to countries like the Philippines is a convenient solution as Filipinos are well known for their hospitality, patience and empathy towards customers. BPO companies help connect you with the right people to handle every aspect of customer service. Whether it be for live chat support, community management, or telesales, outsourcing allows you to tap into a wide market of talents for a fraction of the cost.

The wages you usually pay for one in-house staff member can already get you two or even three offshore agents, as labour costs are lower in developing countries. Since outsourcing significantly lowers your expenses than hiring in-house staff, it makes assembling an offshore customer support team as affordable and a viable option for businesses of any scale.

An offshore team automatically offers multilingual support

One good way to maximise the advantages of outsourcing is to partner with BPO companies in a country where you can also get clientele. That way, your offshore team can cater to a wider audience they can communicate with: customers within their country who speak their native language, and international customers they can talk to in English.

customer service
Hiring a diverse crew increases the variety of languages your customer support team can accommodate.

Outsourcing customer service improves cash flow

Not only is outsourcing helping you save money due to cheaper labour costs, but it also helps businesses grow by increasing profits. Customer care boosts revenues as it improves general metrics like first-call resolution, average handle time and customer satisfaction. Happy clients are more likely to give great feedback and make recommendations to their family and friends which can then bump up your sales. Maintaining customer satisfaction through live chat support or other means helps stabilise your income generated from sales, subscriptions and other services your business offers.

Multi-channel support is made possible and easy

One of the most impressive features of outsourcing customer service is that you can reach your clients and patrons through more channels. Whether it be through video chat, VOIP calls, live chat, social media and many more. Call centres often train their staff’s flexibility and capability in handling multiple channels for customer care, ensuring you only get qualified employees to be part of your company. Unlike with hiring in-house staff, you no longer need to buy additional equipment or software to accommodate for multi-channel support. Seat fees and set-up fees are already included in payment packages when you outsource, and these are used to equip your offshore staff with the latest tools to help them effectively perform their jobs.


Efficient solutions don’t have to be expensive. If you are looking for ways to expand your business but don’t want to overspend, outsourcing your customer service department can be a wise option. It eliminates a lot of hassle yet introduces numerous advantages you can benefit from.

Want to get started on outsourcing? Check out our services to see which options are a perfect fit for your business’ needs.


Branding Matters: Why You Need Social Media Marketing

With over 2.072 billion active users monthly, Facebook has become the biggest Social Networking Site (SNS)–trumping both Instagram and Twitter with 800 million and 330 million active users respectively. It only makes sense for businesses to use these online avenues for advertising their products and services. This rising marketing trend led to the creation of social media marketing and has proven itself to be very effective as a means of directing traffic. BPO companies around the world began offering social media management services, so businesses can get a boost in their online presence.

Reach a wider audience

Using Social Media Platforms broadcasts brand awareness to a wider, international audience. Social network platforms also come with built-in tools that will help you gauge analytics and enables you to choose a specific target audience for marketing. Facebook and Instagram for example, allows business profiles to create a paid advertisement and customise parameters in order to filter in users who are likely to be interested in your product or service. You can also easily monitor the progress of your marketing campaigns through page insights, complete with options for optimising the visibility of your page and its content.

social media

Create an online personality for your brand

Ever since the advent of the internet, viral content has the potential to reach “immortality”–funny and interesting videos, pictures, and any kind of engaging content remain relevant for years and even decades. This is why brands have started launching their own viral marketing campaigns on their official SNS accounts that help attract new customers for your product or service. Among the most memorable examples would be the Wendy’s Twitter account, that shot to fame overnight due to its hilarious comebacks and sarcastic replies to people who tried to engage with the official account. In fact, the marketing stunt was so popular, people have started making fan art, fan fiction stories, and even dressing up as Wendy’s iconic mascot. The viral marketing campaign had dramatically raised their social media engagements, resulting in a profit of around $64 Million that year. Social media marketing brings your brand closer to your audience by interacting and engaging with them through a defined personality according to your brand’s tone and image. You can also opt for hiring a community manager which can further drive people towards your online channels.

Community Managers vs. Social Media Managers

You can broaden your reach by hiring community managers to support your official SNS profiles. Community managers create their own persona and endorse the brand to followers in their accounts. The main difference between a social media manager and a community manager is that the former engages with people already familiar and following your brand, while the latter is responsible for bringing the brand closer towards people outside your normal reach, and help more people discover your products or services. Community managers help your business become more accessible to potential customers as they are not confined to a corporate tone or persona when engaging with other people online.

laptop social media icons

Overall, your business will surely benefit a lot from social media marketing, especially when it’s done right. Not only does SNS help people connect with each other, it also helps you connect with your target audience!

Want to give social media marketing a try? Check out our services to see which staffing solutions can help you amp up your branding online!

calculator tax

Top Benefits of Outsourcing Your Accounting Operations

Every business, no matter the size, needs a reliable accounting department to sort out any financial matter. However, since the demand for highly qualified accountants is constant, hiring a team can get very expensive depending on your home country’s wage rates. This can put a strain on your budget, especially for startups and smaller enterprises. Luckily, the business process outsourcing industry makes it easier for companies of any scale to hire an offshore staff to render their accounting services needs. We’ve compiled for you a short list of reasons on how your business can benefit from outsourcing your accounting services!

Virtually risk-free service, made affordable for you

Accounting outsourcing has made great strides in improving business systems around the world. Having professional accountants do your bookkeeping and whatnot also increases the efficiency of risk management and reduces the probability of errors. This includes fraud checks as well, as your service providers will be held responsible for the processing of every transaction making accuracy control stricter compared to a more relaxed in-house staff. Today, most offshore back office services have achieved a 99.95% accuracy level. Since highly-skilled experts are handling your data processing, data encoding, and other accounting services, you can rest assured that your data is in safe and capable hands. In Australia alone, a regular accountant can cost you around $4,600 AUD per month on average, that’s twice or even thrice the wages an offshore accountant usually charges for the same quality of output. Not only will you get security, you also get to save your hard-earned money.

accounting book

Access the latest technology, trends, and accounting standards

One of the best advantages you can get when you outsource is that competent BPO services are always up to date with their systems and staff training. When you hire an offshore staff, seat fees and set-up fees are already integrated into the billing. These added expenses are well worth it because it is what a BPO company uses to equip your staff with the latest tools they need to perform their job. BPO companies also encourage their employees to regularly upskill themselves through sponsored training or boot camps. This gives outsourced accountants an edge over in-house hiring.

Allows you to focus on your core operations

Smaller tasks under accounting services such as data encoding and data processing can get very tedious due to the nature of the job. Smaller enterprises tend to bypass this problem by having their staff multitask and handle several responsibilities. To avoid overworking your in-house team, outsourcing your back office accounting work can free your staff and help you save time. Another thing to consider is that most back office functions do not drive revenue. Spending more on labour fees for non-profiting posts, especially when you’re only working with a limited budget, is pretty unwise. Outsourcing will help you direct more funding on aspects of your business that will increase your revenue, thus effectively improving your cash flow.


These are only a few of the many benefits you can reap from outsourcing your accounting operations. Smarter solutions don’t necessarily need to be expensive. Hiring an offshore staff can help you further grow your business through efficient services, and it starts with finding the right BPO company to partner with.

Interested in outsourcing? Check out our services to see which options fit your business best. You might even find what you’ve been looking for all this time!

video call business man

Key Tips For Managing Your Offshore Team

Already got a team abroad working on your operations? If this is your first time hiring an offshore staff, it can be a bit difficult to handle a whole team. You’ll eventually get used to it, but instead of finding your way in the dark, shares some vital tips on how to cater to your outsourced team.

One of the crucial things to consider when hiring an offshore staff is ensuring smooth communication. This includes choosing offshore employees with strong English skills and assigning a team leader that will help ease communication between you and the rest of your remote staff. Another way would be to visit your team abroad at least once a year, this is to strengthen your connection with your staff members and engage with them on a more personal level.

To learn more about these tips, you can read the full article here.

codes on computer screen

IT Services: Why You Need To Outsource Today

Information Technology is an indispensable department in any company. IT teams are in charge of the creation, development and maintenance of systems regularly used by businesses around the world. Aside from these, tech support also varies in key responsibilities: Network Admins make sure that you have stable network functions, Developers are often in charge of the coding and programming aspects, while Designers create a comprehensive interface for programs to be used by your other employees or the website you present to your target audience.

Outsourcing IT eliminates other expenses

When hiring an in-house employee, you also have to consider other costs to accommodate your staff. Benefits packages, healthcare, and other cost factors such as a budget for training, sick days or leaves, and paid vacation need to be taken into account. Offshoring takes this off your hands, as the BPO company you’re in partnership with will be handling this for you. Usually, aside from the labour costs, you just have to pay a fixed seat fee or set-up fees to provide your offshore staff with the right equipment they need to perform their job well.

Outsourcing also allows you to access the latest technology that your offshore IT team needs, as paying regular seat fees and set-up fees will end up cheaper in the long run instead of buying new devices and other equipment.

IT person on his desk

Outsourcing makes hiring a full team affordable

As stated before, IT isn’t just one big job. You’ll need several people to perform specific functions in order to be more efficient. Since offshoring lets you save a lot of money on wages and equipment, you can then afford to hire more people and assemble a whole crew. You can even add multimedia artists and a dedicated QA (Quality Assurance) officer to work for you. Each of these roles is equally essential in making your IT team competent and more productive.

A full team of IT experts is also a great advantage when it comes to round-the-clock system maintenance, something you can achieve better when you outsource. You can opt to split your offshore team into two shifts and have the night shifts covered easily due to time zone differences.

Outsourcing improves disaster and risk management

Every department isn’t free from flaws, and sometimes networks or computer systems might fail. Having a team of professionals available 24/7 means there will always be someone on duty to assist you with any system problems you might encounter. Since your offshore team is composed of IT experts with more experience and technical skills, they are better equipped and trained in responding to network issues and system errors. The time it takes to fix a problem can be cut down significantly and improve your overall risk management.


Outsourcing your IT needs makes it easy to keep up with the world’s ever-changing demands. You don’t need expensive solutions to your business’ problems: just an efficient one. Hiring an offshore staff to handle IT tasks has many more advantages aside from the ones we listed here. Want to give it a try? Check out our services to see which staffing solutions can help you further develop your company.